主要学术论文
1. Chang, E.-C., Chou, T.J., Huang, C., & Wang, X. (2016) “The categories, rules, and demonstrations of guanxi in Chinese society.” Journal of Business-to-Business Marketing, 23(4), 311-325. (SSCI)
2. Chou, T.J., Chang, E.-C., Zheng, Y., & Tang, X. (2016) “What makes consumers believe: the impacts of priming and sequential service experiences on consumer emotions and willingness to pay.” Journal of Services Marketing, 30(1), 115-127. (DOI: http://dx.doi.org/10.1108/JSM-02-2014-0077) (C类，SSCI) (通讯作者)
3. Fan, X., Chang, E.-C., Wegener, D. (2015) “Two- or one-dimensional view of arousal? Exploring tense and energetic arousal routes to consumer attitudes.” European Journal of Marketing, 49(9/10), 1417-1435. (B类，SSCI) (通讯作者)
4. Yan, H., Chang, E.-C., Chou, T.J., & Tang, X. (2015) “The over-categorization effect: How the number of categorizations influences shoppers’ perceptions of variety and satisfaction.” Journal of Business Research, 68(3), 631-638. (DOI: http://dx.doi.org/10.1016/j.jbusres.2014.08.008) (B类，SSCI) (通讯作者)
5. Chang, E.-C., Lv, Y., Chou, T.J., He, Q., & Song, Z. (2014) “Now or later: Delay’s effects on post-consumption emotions and consumer loyalty.” Journal of Business Research, 67(7), 1368-1375. (DOI: http://dx.doi.org/10.1016/j.jbusres.2013.08.016) (B类，SSCI)
6. 张恩忠、周庭锐.2014.”明示”还是”暗示”—平面广告投放的环境考量[J].北大商业评论, 125: 80-87. (学院C*)
7. Chang, E.-C. & Fan, X. (2013) \"More promoters and less detractors: Using generalized ordinal logistic regression to identify drivers of customer loyalty.\" International Journal of Marketing Studies, 5(5), 12-23.
8. Fan, X, Chang, E.-C., Zhang, M., & Zhang, Y. (2013) “The influence of negative information from a co-brand: The moderating roles of involvement and brand popularity.” International Review of Management and Business Research, 2(2), 302-312.
9. Chou, T.J., Chang, E.-C., Dai, Q., & Wong, V. (2013). “Replacement between Conformity and Counter-Conformity in Consumption Decisions.” Psychological Reports, 112(1), 1-26. (SSCI) (通讯作者).
10. Liu, S.S., Franz, D., Allen, M., Chang, E.-C., Janowiak, D., Mayne, P., & White, R. (2010). \"ED Services: The Impact of Caring Behaviors on Patient Loyalty.\" Journal of Emergency Nursing, 36(5), 404-414. (SSCI)
11. Liu, S.S., Amendah, E., Chang, E. -C., & Pei, L.K. (2006). “Satisfaction and Value: A Meta-Analysis in the Healthcare Context.” Health Marketing Quarterly, 23(4), 49-73.
主要学术专著
张恩忠、周庭锐、杨创、刘婷婷，《商业地产5.0:消费行为进化论》，中国人民大学出版社，2015年5月。
开发案例、编写教材
1. 案例”B2C电子商务规划: 谊源国际”(2012)，与台湾大学管理学院黄俊尧教授合作开发
2. 参与《市场营销学教程》第六版(中国人民大学出版社)教材修订(2017)
实践课题、决策咨询
主要纵向课题
1. 2013年，国家自然科学基金，项目名称: 紧张觉醒与活力觉醒路径对消费者态度、自我控制与亲社会行为的影响- - RFID技术之应用与实证，项目编号: 71272154 (负责人)(54万元)。
2. 2010年，中国人民大学人文社会科学国际期刊论文发表培育项目，项目名称: 涉入程度与信息重复于双面广告中的效应，项目编号: 20100302894 (负责人) (2万元)
3. 2010年，国家自然科学基金，项目名称: 消费后立即和延迟评价与消费者忠诚—基于享乐和实用维度的实证研究，项目批准号: 71072146 (主要参与者) (27.5万元)
4. 2009年，中国人民大学科学研究基金项目－新教师启动基金，项目名称: 由定量研究方法的角度重新审视顾客评价之成因，项目编号: 2009030124 (负责人) (2万元)
5. 2009年，中国人民大学科学研究基金项目－研究品牌资助计划，项目名称: 中国消费者零售卖场购物行为数据库创建与应用，项目编号: 2009030154 (主要参与者)
主要学术会议报告
1. 周庭锐、张恩忠、赵智行。消费者门店行为的隐匿结构：以性别的调节作用为例。2013年JMS中国营销科学学术年会暨博士生论坛，北京。获会议优秀论文。
2. 张永昌，张恩忠。品牌联合中某合伙品牌负面信息对其他合伙品牌的影响：品牌知名度差异水平的调节作用。2012年JMS中国营销科学学术年会暨博士生论坛，大连，p44.
3. “Tense and Energetic Arousal Routes to Consumer Attitudes,” paper presented at 2012 INFORMS International Conference, Beijing, China.
4. “Intention-Behavior Inconsistency: New Insights from the Application of RFID-related Techniques,” proceedings of 9th SARD (Society of Asian Retailing and Distribution) Workshop, November 2011, Beijing, China.
5. “Effects of Arousal on Pleasure: The Role of Telic and Paratelic States of Mind,” Asia-Pacific Advances in Consumer Research, proceedings of 2011 Asia-Pacific Conference of the Association for Consumer Research, Beijing, China.
6. “Immediate and Delayed Post-Consumption Evaluation and Consumer Loyalty – A Study Based on the Hedonic and Utilitarian Dimensions,” Asia-Pacific Advances in Consumer Research, proceedings of 2011 Asia-Pacific Conference of the Association for Consumer Research, Beijing, China.
7. Tense and Energetic Arousal Routes to Consumer Pleasure,” proceedings of 2011 Society of Consumer Psychology Conference, Atlanta, GA.
8. “To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors,” AMA Summer Marketing Educators’ Conference, August 2010, Boston, Massachusetts.
9. “Humanics Interaction in Patient Experience as a Value Proposition,” AMA Winter Marketing Educators’ Conference, February 2010, New Orleans, Louisiana.
10. “Emotional Connectedness in Patient Experience as a Value Proposition,” Regenstrief Center for Healthcare Engineering Fall Conference, September 2008, West Lafayette, IN.
11. “Customer Experience Management in Healthcare: A Meta-analysis,” Annual e-Enterprise Conference, March 2006, West Lafayette, IN.
12. “Analysis of Satisfaction Determinant on Between-Specia
